Marketing Summit Gives Edge to Best In Class Body Shops


Posted on 11th October 2007 by scott.biggs in Press Releases

Lake Tahoe, NV – October 10, 2007 – “It was the best thing I’ve ever done. I learned a ton!” said Matt Vanderwerf of Blue Collision body shop. Matt’s optimism is referring to the Assured Performance Marketing Summit held in Lake Tahoe, Nevada at the end of September. The Summit was the first of its kind and held by Assured Performance Network. The summit explored a unique approach to marketing and illustrated cutting-edge tools and marketing systems never before presented to the collision repair industry.

The program went far beyond traditional and old-school marketing by teaching attendees how to gain a competitive advantage using what they do best in ways never before possible. The group built real-world strategies to combat competitive threats. They drilled down on key issues like establishing a customer retention program, increasing shop sales, and executing totally innovative wholesale strategies to help overcome the market implosion and the effects of steering.