Marketing Summit Gives Edge to Best In Class Body Shops


Posted on 11th October 2007 by scott.biggs in Press Releases

Lake Tahoe, NV – October 10, 2007 – “It was the best thing I’ve ever done. I learned a ton!” said Matt Vanderwerf of Blue Collision body shop. Matt’s optimism is referring to the Assured Performance Marketing Summit held in Lake Tahoe, Nevada at the end of September. The Summit was the first of its kind and held by Assured Performance Network. The summit explored a unique approach to marketing and illustrated cutting-edge tools and marketing systems never before presented to the collision repair industry.

The program went far beyond traditional and old-school marketing by teaching attendees how to gain a competitive advantage using what they do best in ways never before possible. The group built real-world strategies to combat competitive threats. They drilled down on key issues like establishing a customer retention program, increasing shop sales, and executing totally innovative wholesale strategies to help overcome the market implosion and the effects of steering.

The Assured Performance Marketing Summit also covered how to plan and execute a marketing campaign complete with a budget, and staged advertising and promotional initiatives. They even covered Internet strategies, dos and don’ts, selling techniques, diversification strategies, and much more. As a surprise the attendees were introduced to the Estimate Translator program that creates a consumer estimate, and an aggressive new sales and marketing program with Enterprise Rent-a-Car, as well as another future program with 3M.

The hard work in the classroom by the group of attendees was rewarded with perfect weather, fantastic meals, beautiful scenery around Lake Tahoe, and lively entertainment. In addition to the marketing program, the attendees were treated with several great gifts including Scott Biggs’ newest book, “Break on Through,” enabling attendees to take home the critical material covered in the program. The biggest surprise of the event was when one attendee asked since marketing was expensive, how they could pay for it. As an answer to the question, Assured Performance Co-op participants were handed checks right during the program putting smiles on everyone’s face. The gesture and point was accepted with applause.

Dan Brothers from Brothers Collision said, “I was very pleased, the material was exciting, and I enjoyed the camaraderie from the group”. The camaraderie is from being part of the world’s largest independent network of collision repair companies and helps to form the foundation of the co-op and strengthens with each new best in class shop.

Assured Performance Network is the largest collision repair business network in the world with over 3,000 qualified, independently owned, collision repair businesses located in nearly every community across the US.

The network is made up of two complimentary organizations: a consumer advocacy organization that identifies, qualifies and promotes collision repair businesses, and a separate buying group co-op that provides financial rewards and other benefits to the qualifying shops.

Contact: Scott Biggs
1350 Reynolds Ave Suite 101, Irvine, CA 92614
Phone: 949-221-0088

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